SHERON BARBER X OLYMPICS

Sheron Barber - Olympic Bags

Creative Partnerships / Brand Integration / Campaign Strategy

A celebration of craftsmanship, culture, and the world's biggest sporting stage.

For the U.S. Men's Olympic Basketball Team, designer Sheron Barber created a collection of bespoke luxury bags in partnership with UNINTERRUPTED. L11 joined the project to develop strategic brand integrations, bringing together craftsmanship, technology, and storytelling to elevate the collection.

Working closely with Sheron, L11 introduced two brand partners to the project. Swiss manufacturer Riri supplied premium hardware, while Endstate integrated NFC-enabled technology, adding a digital dimension to the physical pieces. Each partnership was thoughtfully developed to complement Barber's creative vision and enhance the finished product.

L11 also supported the campaign's social and media strategy, helping amplify the craftsmanship, collaborators, and cultural significance of the collection on a global stage.

L11 Role — Brand Partnerships · Creative Integration · Collaborator Management · Campaign Strategy · Social & Media Relations