CARDI B X FASHIONPHILE

Cultural Strategy / Creative Direction / Talent & Athlete Partnerships

Where personal style meets the power of sport.

As Coach expanded its presence in women's basketball, we helped translate the brand's platform of courageous self-expression into a meaningful partnership with the WNBA. At the intersection of fashion, sport, and culture, the opportunity was to celebrate the individuality of a new generation of athletes while connecting Coach with an increasingly influential audience.

Working across strategy, creative development, and talent, we helped shape how the partnership came to life. From athlete casting and creative direction to integrating players into campaigns, editorial storytelling, and cultural moments, our role was to connect the brand's ambitions with the personalities, perspectives, and communities driving the league forward.

The resulting partnership brought Coach into the evolving conversation around women's basketball, championing athletes as cultural voices and style leaders while creating new opportunities for self-expression on and off the court.

L11 Role — Cultural Strategy · Partnership Development · Creative Direction · Athlete Casting · Talent Strategy · Campaign Development · Brand Integration

Agency — Revery