H&M LOVES NY
We wrote a love letter from H&M to New York City in tandem with their new flagship store opening in Hudson Yards.
From concept to execution responsibilities included:
Bringing in and winning initial new business pitch
Working on hero creative with design team
Developing influencer strategy and cohort
On-set client management and talent support
Maintaining client relationship for future agency opportunities
Casting from Campaign
Custom Seeding Kit
Out of Home Bus Placement
Custom Coffee Sleeves, Shot by Fritz Bacon