EASTPAK X MARKET
A clever collaboration with a campaign intended to highlight the various use cases.
From concept to execution responsibilities included:
Initial campaign concept
Casting influencer and celebrity talent
Pre-production and run of show
On-site creative director
Promotion and amplification to media partners
Campaign Creative featuring @punodostres
Campaign Creative featuring @terence
Campaign Wild Posting (Melrose Ave)
Campaign Creative featuring @zznelsonzz
Campaign Creative featuring @itshoneyy
Campaign Wild Posting (Hollywood Walk of Fame)