AMERICAN EAGLE

American Eagle

Campaign Development / Creative Direction / Talent Casting

A lived-in take on everyday style.

L11 developed a social-first campaign for American Eagle, bringing the brand's seasonal collection into an intimate, lived-in setting. Shot in a character-filled Los Angeles loft, the campaign drew inspiration from the personal spaces, individual style, and everyday environments of its young audience.

From concept development and talent casting to location scouting, pre-production, and on-set creative direction, L11 helped shape the campaign's visual identity, creating a series of assets for the brand's social channels.

L11 Role — Campaign Concept · Creative Direction · Talent Casting · Location Scouting · Production Oversight