KYX World

KYX WORLD

Brand Strategy / Creative Direction / Marketing Leadership

Introducing a new way to experience sneaker culture.

L11 helped shape KYX World's brand positioning and creative identity, establishing the foundation for a new approach to sneaker ownership. From early brand development through launch, we translated the concept into a distinct creative world, developing and directing the debut commercial, including scripting, casting, and production oversight.

Beyond the launch, L11 led the brand's creative and marketing efforts across every consumer touchpoint. From press and influencer relationships to paid media, organic social, pop-up activations and ongoing campaign development, we oversaw the strategy, creative, and execution that brought KYX World to life and built its presence in the market.

To bring the brand into the cultural conversation, L11 conceived and hosted The Future of Sneakers at Soho House's Ludlow House. Featuring Jeff Staple, Nicole McLaughlin, Kia Marie, and Ish Traore, the event brought together influential voices in sneaker culture alongside original merchandise and a custom installation by Mr. Flower Fantastic.

L11 Role — Brand Positioning · Marketing Leadership · Creative Strategy · Campaign Development · Creative Direction · Paid & Organic Social · PR & Influencer Relations · Cultural Programming