COACH X WNBA

Cultural Strategy / Brand Partnerships / Creative Direction

Where personal style meets the power of sport.

As Coach expanded its presence in women's basketball, we helped define the strategic platform connecting the brand's spirit of courageous self-expression with the WNBA and its rising generation of stars. Rooted in the intersection of fashion, sport, and individuality, the partnership created a new space for athletes to express themselves and for Coach to participate meaningfully in basketball culture.

From developing the overarching partnership strategy to shaping its creative expression, we worked across every layer of the program. This included defining the cultural positioning, identifying opportunities for authentic brand integration, and developing a framework for how Coach could engage with the league, its athletes, and their communities.

We helped bring that vision to life through athlete casting, talent strategy, creative direction, and campaign development, working closely with players and creative teams to translate the platform into compelling storytelling and cultural moments. The result was a multifaceted partnership celebrating the individuality and influence of women's basketball, on and off the court.

L11 Role — Partnership Strategy · Cultural Positioning · Creative Direction · Athlete Casting · Talent Strategy · Campaign Development · Brand Integration

Agency — Revery