LUCID

LUCID

Creative Strategy / Storytelling / Social Campaign Development

A closer look at the lives that move us.

For Lucid Motors, we helped develop Life with Lucid, a documentary-style series exploring the people, passions, and pursuits that define a life without compromise. Through intimate storytelling, the series follows extraordinary individuals as they navigate the intersection of ambition, creativity, family, and everyday life.

Featuring professional mountain biker Jaxson Riddle and acclaimed chef Brandon Jew, we helped shape the overarching creative concept and individual storylines, finding compelling ways to connect each person's world with Lucid's brand philosophy. From the energy of Riddle's life in Utah to Jew's deep connection to food, family, and San Francisco, each film offered a distinct perspective on what it means to live fully.

Beyond the hero films, we developed the social storytelling strategy, content run of show, and creative extensions that gave each story greater depth and longevity. Through additional narrative moments, platform-specific content, and thoughtful social integrations, we helped build a cohesive campaign ecosystem designed to engage audiences well beyond the original films.

L11 Role — Creative Strategy · Concept Development · Narrative Development · Social Strategy · Content Planning · Campaign Extensions

Agency — Revery